Independent coding and marking advice.

No commissions. No vendor ties. 50+ years of combined experience.

The barcode is changing its stripes.

Vendor-Neutral Advice

No affiliations. Just straight advice for producers.

Vendor-Neutral Advice

We take no commissions, referral fees or sponsorship from equipment manufacturers or software providers. Our recommendations are based on your line and your requirements, nothing else.

 

Broad Technology Expertise

Hands-on expertise across seven coding and marking technologies.

Broad Technology Expertise

Between us, we've worked hands-on with CIJ, TTO, TIJ, laser, LCM, LPA and binary array printing. So we can recommend what fits your line, not what one supplier happens to make.

Why Markpath?

Most coding and marking advice comes from someone with equipment to sell. Ours doesn’t. Here are four reasons that matters for your line.

Decades in the Industry

Independent guidance, backed by 50+ years of combined industry experience.

Decades in the Industry

We both spent years on the vendor side, so we know how equipment is specified, sold and supported. We use that to help you ask the right questions.

Tailored Recommendations

Coding and marking advice built around your line.

Tailored Recommendations

We start with your products, substrates, line speeds and code requirements, then recommend the setup that fits. The goal is readable codes, traceable products and fewer line stops.

"What vendors won’t print."

Everything you need to know about your coding system, without the sales pitch.

EBOOK
PDF EBOOK

TTO Coders: The Essential Guide

Everything you need to know to make the right coding choice for your production line. Written by two authors with over 50 years of combined experience in coding and marking.

£24.99 incl. VAT

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Get in touch

Questions about your coding setup or Sunrise 2027? Write to us.

About us

WHO’S BEHIND MARKPATH

We’re Andrew and Yilmaz, the co-founders of Markpath Consulting. We both spent years on the vendor side of coding and marking, so we know how equipment gets sold. Now we advise the people who have to buy it.

We help food, beverage, pharmaceutical and consumer goods manufacturers get their coding and marking right. We take no commission from any equipment or consumables brand, so our advice is about what works on your line, not what’s easiest to sell you.

With GS1 Sunrise 2027 approaching, many plants are being pushed toward upgrades they don’t need, or aren’t told what they do need. We tell you which is which.

Andrew Robinson

Andrew Robinson

CO-FOUNDER
20+ years in coding and marking and 37 in industrial technology, from global technical support to EMEA product management and new product development. Senior Project Manager, New Product Development at Videojet Technologies (2021–2024). Before that, Regional Product Manager EMEA for TTO, LCM & Laser (2010–2021), with a focus on product lifecycle. Entered coding and marking as Senior Technical Support Engineer at Zipher Ltd. (2005–2010), the company that pioneered clutchless TTO and is now part of Videojet, covering global technical support and hardware diagnostics and working directly on product development. Background in Electrical & Electronic Engineering (PLCs, DCS, HMIs); Danaher Business System trained. TECHNOLOGY COVERAGE: TTO · Laser · LCM · LPA
Yilmaz Cigdem

Yilmaz Cigdem

CO-FOUNDER
30+ years in coding and marking, from the service bench to EMEA product strategy. Regional Product Manager, TIJ, TTO & BAP EMEA at Videojet Technologies (2013–2023), covering food, pharmaceutical and consumer goods markets. Before that, System Specialist for Binary Array Printing (BAP) and Graphics Applications at Videojet (1996–2013). Started in CIJ service: first at Imaje GmbH in Munich, then from 1994 as a Videojet service technician for southern Germany, including beverage lines. Trained electronics technician (Kommunikationselektriker). TECHNOLOGY COVERAGE: CIJ · TTO · TIJ · BAP